Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Mar-16

A Roy Morgan Single Source survey has found that 45.1 per cent of Australians aged 18+ drank wine in any given four-week period during 2015, while 37.6 per cent drank beer. The survey also shows that 4.6 million Australian women (or 49 per cent of the adult female population) drank some kind of wine in an average four weeks, compared with 3.7 million men (41.2 per cent). Meanwhile, 69.3 per cent of female wine drinkers consumed white wine over this time period, ahead of red wine (56.3 per cent), sparkling wine (42.3 per cent) and fortified wine (9.3 per cent). In contrast, male wine drinkers are more likely to drink red wine (78.1 per cent) than white wine (58.4 per cent).

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