Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Mar-16

A Roy Morgan Single Source survey has found that 585,000 Australians aged 14+ intend to buy a new car in the next 12 months. The survey, which was carried out in January 2016, also shows that 2,210,000 Australians intend to buy a new car in the next four years. Jordan Pakes of Roy Morgan Research notes that around 30 per cent of Australia’s new car intenders plan to buy either a Toyota or Mazda in the next four years – up almost three per cent compared with a year ago. Other volume makes with more potential buyers now than a year ago include Ford and Hyundai.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, FORD MOTOR COMPANY AUSTRALIA LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD