Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Mar-16

A Roy Morgan Single Source survey has found that 4.23 million Australians aged 14+ (22 per cent) visited one or more airline’s websites in an average four weeks during the year to December 2015. Some 2.73 million visit the Qantas website in an average four-week period, ahead of Jetstar (1.93m), Virgin Australia (1.87m) and Tiger (572,000). Visitors to the Qantas website are the most loyal: 45 per cent do not visit any other airline’s website, while 28 per cent will check out one other airline’s website and eight per cent visit all four. In contrast, just 19 per cent of visitors to the Tiger website do not visit any other airline’s website, while 38 per cent also check out every single one of its domestic competitors.

CORPORATES
ROY MORGAN RESEARCH CENTRE PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, JETSTAR AIRLINES PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, TIGER AIRWAYS AUSTRALIA PTY LTD