Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Mar-16

A Roy Morgan Single Source survey has found that the proportion of Australians aged 14+ who consume frozen drinks in an average seven days rose from 2.2 per cent (or 415,000 people) to 3.3 per cent (637,000 people) between January 2013 and December 2015. The proportion of Australians who consume carbonated soft drinks has fallen from 49.2 per cent to 47.6 per over this period, while the proportion who drink fruit juice has fallen from 28.5 per cent to 26.5 per cent. The survey also shows that 72.9 per cent of people who consume frozen drinks are aged under 35 years old.

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