Polling the polls: the ultimate guide to the growing sport of political polling

Original article by Edmund Tadros
The Australian Financial Review – Page: Online : 15-Mar-16

The six main public opinion polls that are currently produced in Australia use a range of methodologies. Roy Morgan Research’s Morgan Poll uses a combination of face-to-face and SMS surveys, which can be supplemented with additional polling via mobile and landline if necessary. In contrast, ReachTEL uses so-called robo-polling, while Galaxy uses a combination of robo-polling and online surveys for both its own polls and the Newspoll, which it has produced for "The Australian" since mid-2015. The Fairfax/Ipsos poll uses both telephone and mobile interviews, while the Essential poll uses an online survey panel.

CORPORATES
MORGAN POLL, ROY MORGAN RESEARCH LIMITED, REACHTEL PTY LTD, GALAXY RESEARCH PTY LTD, NEWSPOLL, FAIRFAX MEDIA LIMITED – ASX FXJ, IPSOS AUSTRALIA PTY LTD, ESSENTIAL MEDIA COMMUNICATIONS PTY LTD, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, AUSTRALIAN LABOR PARTY, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, UMR RESEARCH PTY LTD, HAWKER BRITTON PTY LTD, COLMAR BRUNTON SOCIAL RESEARCH PTY LTD, MACQUARIE UNIVERSITY, PALMER UNITED PARTY, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD

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