Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Mar-16

A Roy Morgan Single Source survey has found that Australians aged 14+ spent an estimated $A2.5bn buying tickets to shows, movies and events via the internet in the year to December 2015. The 35-49 age group clicked to buy more than a billion dollars’ worth of entertainment tickets in 2015, while those aged 50+ bought $A810m worth of tickets online, which accounts for 32 per cent of the market. Meanwhile, the 25-34 age group spent $A354m on tickets online (14 per cent of the market), and those aged 14-24 spent $A279m (11 per cent of the overall market).

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