Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Mar-16

A Roy Morgan Single Source survey has found that 2.1 million Australians aged 14+ (or 11 per cent of the population) reported watching A-League football on TV either regularly or occasionally in the year to December 2015. This compares with 1.4 million viewers (7.6 per cent of the population) in 2011. The growth in the A-League’s TV audience can be seen across both genders, with increased proportions of men and women tuning in: 16 per cent of men and 6.2 per cent of women watched it in 2015 (up from 11.3 per cent and four per cent respectively in 2011). Over the same period, viewership of the English Premier League remained relatively unchanged, with its audience hovering around the 1.8 million viewer (9.5 per cent) mark since 2011.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE A LEAGUE PTY LTD, ENGLISH PREMIER LEAGUE, FOX SPORTS AUSTRALIA PTY LTD, SPECIAL BROADCASTING SERVICE (SBS), SINGTEL OPTUS PTY LTD