Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Mar-16

A Roy Morgan Single Source survey has found that 14.1 million Australians aged 14+ (or 72.4 per cent of the population) intend to travel in the next 12 months. The survey, which was carried out in the year to December 2015, also shows that nearly 50 per cent intend to travel within the next three months, while almost 20 per cent intend to do so within 3-5 months. However, 18.3 per cent reported that they have "no trip intention". Some 31.4 per cent of Australians aged 65+ do not have any holiday plans; nor do 27.3 per cent of single parents and 35.2 per cent of people from the lowest socio-economic quintile.

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