Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Apr-16

A Roy Morgan Single Source survey has found that 6,903,000 Australians aged 14+ (86 per cent) visited the Google Search page at least once during an average four-week period in the year to December 2015. Some 1,929,000 visited Bing and 1,820,000 visited Yahoo!7. The survey also shows that 99 per cent of people who use Bing or Yahoo!7 also use Google. Meanwhile, Google Search visitors averaged a touch over 2.5 hours each on the site in an average four weeks in 2015, for an estimated total of 552 million hours of national Googling over the year. Bing visitors spend almost 24 minutes on Bing on average during a four-week period, for a combined national Bing time of not-quite 10 million hours in 2015. However Yahoo!7 Search visitors spend only a little over seven minutes on the site each on average (tallying less than three million hours in 2015).

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, BING, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD