Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-May-16

A Roy Morgan Single Source survey has found that Australians aged 14+ spent an estimated $A2,414m on men’s and women’s clothing online in the year to December 2015. Australia-based sites (whether online-only stores or the web-stores of traditional bricks-and-mortar retailers) accounted for $A1,366m (56 per cent) of this expenditure, while $A1,048m (44 per cent) went overseas. The survey also shows that women spent over $A1bn on clothes through Australian online stores in 2015, compared with $A550m on international sites. Conversely, Australian men favour international sites for clothes shopping – although their total expenditure is only around half of that of women.

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