Original article by Miranda Ward
Mumbrella – Page: Online : 18-May-16

An Audited Media Association of Australia survey has found that 52 per cent of media agency professionals identified the issue of ad viewability as a priority for the industry in the next 12 months. However, this was seen as a key issue by just 36 per cent of marketing directors. Meanwhile, respondents rated Google Analytics as the most trusted metric brand, followed by the Audit Bureau of Circulations, Roy Morgan Research, Nielsen and OzTAM.

CORPORATES
AUDITED MEDIA ASSOCIATION OF AUSTRALIA LIMITED, GOOGLE ANALYTICS, AUDIT BUREAU OF CIRCULATIONS, ROY MORGAN RESEARCH LIMITED, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, OZTAM PTY LTD, CIRCULATIONS AUDIT BOARD OF AUSTRALIA, GFK PTY LTD