Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-May-16

Roy Morgan Research CEO Michele Levine has presented the latest New Zealand State of the Nation in Auckland, with a special Spotlight on Media, Technology and the rise of ‘On Demand’. Amongst other things, the report shows that 76 per cent of New Zealanders now have a smartphone, while 40 per cent of smartphone owners say they ‘can’t live without’ their mobile phone. Meanwhile, 83 per cent of New Zealanders access one or more types of content ‘on demand’, including news websites, streaming video or audio, and the catch-up sites of TV networks. Some 24 per cent of New Zealanders have access to at least one subscription video-on-demand service.

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