TV today: free and paid, linear and on demand

Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-May-16

A Roy Morgan Single Source survey has found that 95.4 per cent of Australians aged 14+ watched TV in some form in the first four months of 2016. The survey also shows that 90.2 per cent of Australians watched any ‘linear’ free-to-air (FTA) TV during an average week. Meanwhile, 34.8 per cent watched TV ‘On Demand’ in an average four weeks, including the FTA networks’ catch-up services and Subscription Video on Demand (SVOD) services, while 26.7 per cent watched ‘linear’ Foxtel in an average four weeks.

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ROY MORGAN RESEARCH LIMITED, FOXTEL MANAGEMENT PTY LTD

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