Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jun-16

A Roy Morgan Single Source survey has found that 28 per cent of Australians aged 14+ (5.4 million) used Twitter in an average four weeks in the year to March 2016. This represents around 1.75 per cent of Twitter’s self-reported worldwide monthly audience (or around 1 in 57 users). The survey also shows that 38 per cent of Australians aged 14-24 use Twitter in an average month, compared with just 19 per cent of those aged 50+. Analysis by gender shows that 30 per cent of Australian men and 26 per cent of Australian women use Twitter in an average month. Meanwhile, 30 per cent of capital city residents and 23 per cent of people in country areas use Twitter in an average month.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TWITTER INCORPORATED, FACEBOOK INCORPORATED, INSTAGRAM LLC, SNAPCHAT INCORPORATED, MICROSOFT CORPORATION, LINKEDIN CORPORATION