Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jun-16

A Roy Morgan Single Source survey has found that 34.3 per cent of Australians aged 14+ watch tennis on television occasionally or almost always. They are slightly more inclined than the average Australian to "find TV advertising interesting" (21.6 per cent vs 19.7 per cent) and less inclined to agree that "Nearly all TV advertising annoys me" (65.9 per cent vs 68.1 per cent). More than three-quarters of them watch Wimbledon broadcaster Channel 7 (and its affiliates) in an average seven days, well above the population average of 67.6 per cent. Meanwhile, the 1,025,000 million Australians (or 15.2 per cent of total tennis viewers) who play tennis themselves as well as watching it on TV, are not only more tolerant towards TV advertising than those who simply watch it on the box, but more likely to have cash to splash.

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