Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-16

A Roy Morgan Single Source survey has found that 10.8 per cent of Australians aged 14+ (or just over 2.1 million people) agree that "I usually notice the advertisements on shopping trolleys when I go grocery shopping". The survey, which was carried out in the year to March 2016, also shows that 22.0 per cent (4.3 million people) reported that "I often take advantage of the special offers on the back of my supermarket shopping docket". Meanwhile, 18.8 per cent of Australians aged 25-34 usually notice shopping-trolley advertising, compared with just 5.7 per cent of those aged 65+.

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