Online grocery shoppers are a small but lucrative market

Original article by Roy Morgan
Market Research Update – Page: Online : 15-Apr-19

New research from Roy Morgan shows that Australian grocery shoppers aged 14+ who bought groceries from Woolworths online in the year to December 2018 spent an average of $186 a week, compared to only $103 for those buying from Woolworths’ ‘bricks and mortar’ stores. The same trend is evident for Coles, with grocery shoppers spending $158 at Coles Online in an average week, compared with $97 on average for those shopping at a ‘bricks and mortar’ store. The huge difference in spending patterns between the online and ‘bricks and mortar’ stores is driven by women, who spend far more on average via the online outlet than via the physical store.

CORPORATES
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS

The telly and the trolley: what Sunday night TV shows’ viewers spend on the week’s groceries

Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jan-17

A Roy Morgan Single Source survey has found that Australians spend over two billion dollars a week on groceries. Meanwhile, viewers of the average Sunday night episode of Seven’s "My Kitchen Rules" together spend an average $236 million a week on groceries – around three times more than viewers of either Nine’s "Australia’s Got Talent" ($81 million) or Ten’s "I’m a Celebrity, Get Me Out of Here" ($71 million), which also aired on Sunday nights in early 2016. Seven’s mid-year season of "House Rules" reached $167 million worth of the week’s grocery expenditure on an average Sunday night, ahead of "The Voice" ($143 million) and "MasterChef" ($120 million). Reconfiguring viewership as an audience dollar value in the grocery market delivers the strongest boost to "MasterChef". Its typical pool of Sunday night viewers is not only popular among grocery buyers, but they spend $18 more a week than the average Australian. The show’s $120 million worth of "grocery market reach" is 14% bigger than its share of the population.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, TEN NETWORK HOLDINGS LIMITED – ASX TEN

The ‘retailtainment’ effect: Aussies made 90 million more trips to the shops last financial year!

Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Dec-16

In the 12 months since Roy Morgan last focused on the retail industry in a State of the Nation report, there have been some striking changes in the way Australians shop, both in terms of their motivations and their behaviour. Perhaps the most surprising of these is the resurgence in retail visitation. The latest retail-themed State of the Nation reveals that Australians made 90 million more trips to bricks-and-mortar stores in the 2015/2016 financial year than they did in the year before that. For several years, Australians have been making fewer visits to retail outlets, as increasing numbers turned to online shopping for its convenience and (often) cheaper prices. But while bricks-and-mortar visitation is still well down on five years ago (by some 100 million trips, despite our growing population), it has shown signs of a turnaround more recently. Over the last financial year, Aussies made a combined 1.43 billion trips to department stores and discount stores, hardware stores and homeware stores, clothing stores, music stores and newsagents: an increase of 90 million trips on the 2014/2015 financial year. This increased customer traffic is at least partly due to the growing ‘retailtainment’ trend, where stores are working to enhance their customers’ shopping experience with an entertainment element – an on-site cafe or an in-store DJ for example – to lure them away from the computer screen and into a physical retail space.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Does anyone even notice shopping trolley ads and supermarket-docket specials anymore?

Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-16

A Roy Morgan Single Source survey has found that 10.8 per cent of Australians aged 14+ (or just over 2.1 million people) agree that "I usually notice the advertisements on shopping trolleys when I go grocery shopping". The survey, which was carried out in the year to March 2016, also shows that 22.0 per cent (4.3 million people) reported that "I often take advantage of the special offers on the back of my supermarket shopping docket". Meanwhile, 18.8 per cent of Australians aged 25-34 usually notice shopping-trolley advertising, compared with just 5.7 per cent of those aged 65+.

CORPORATES
ROY MORGAN RESEARCH LIMITED

State of the Nation: Australian Retail

Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Nov-15

Roy Morgan Research CEO Michele Levine presented the latest State of the Nation Report on 24 November 2015, with a special Spotlight on Retail. The report shows that Australians spent more than $A100bn on consumer goods in the 2014-15 financial year, which is five per cent higher than previously. The report also shows that Australians’ online expenditure rose by 9.7 per cent in 2014-15, to $A37.8bn, while an estimated 72 per cent of online expenditure (or about $A27bn) is on Australian online-only sites or the internet offerings of local retailers. Michele Levine says today’s shoppers want (and expect) it all, and to be able to get it by whatever device or channel suits them best, and Australia’s most successful retailers are those that can supply the demand from all angles.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Online grocery shopping still niche (but not for much longer)

Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 12.8 million Australians aged 14+ are their household’s main grocery-buyer, yet only three per cent (389,000 people) do their supermarket shopping online in an average four weeks. However, this is a substantial increase on 2011, when 169,000 grocery buyers were making their supermarket purchases online. The survey also shows that 3.8 per cent of women and 1.8 per cent of men do their supermarket shopping online. Meanwhile, the proportion of Australian grocery-buyers who purchase alcohol online in any given four weeks has risen from 1.6 per cent (or 196,000 people) in 2011 to 3.1 per cent (398,000 people).

CORPORATES
ROY MORGAN RESEARCH LIMITED

More Australians now read catalogues than metro newspapers

Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-15

A Roy Morgan Single Source survey has found that catalogues continue to expand their reach, with more Australians (14+) now reading catalogues during an average week than either Newspapers (excluding Local/Community) or Local/Community Newspapers. The survey shows that almost 10.5 million Australians read or looked into one or more catalogues during an average week in the year to June 2015, back up to a level not seen since 2012, and the growth looks set to continue. From over 11 million in 2011, catalogue readership declined to around 9.5 million Australians in 2013. But catalogue readership rebounded, bucking the continuing downward trend for newspapers. At the end of last year, catalogue readership surpassed that for non-community Newspapers, and the gap has continued to widen. Today, catalogues reach over 600,000 more readers in an average seven-day period than these newspapers, and around 4.3 million more than local/community newspapers. The combined net weekly reach of all newspapers including local and community papers in the year to June 2015 is 12.3 million Australians, down from 14.6 million in the year to June 2012.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Online shopping on the rise for most retail categories

Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Mar-15

A Roy Morgan Single Source survey has found that 7,630,000 Australians aged 14+ bought at least one product online in an average four weeks during the year to December 2014. This compares with 5,704,000 in 2011. The survey also shows that 1,586,000 Australians bought food and beverages online in 2014, compared with 568,000 in 2011. Likewise, some 2,016,000 Australians bought reading material in an average four weeks in 2014, up from 1,095,000 in 2011. All of the top 10 online retail categories have increased in popularity since 2011

CORPORATES
ROY MORGAN RESEARCH LIMITED

Deal is on! $$$ Save 78% on All-You-Can-Eat Yum Cha & Skydive Combo! Only 4 days left! Click to Buy Now!

Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-14

A Roy Morgan Single Source survey has found that 18 per cent of Australians aged 14+ visited a Group Buying website in an average four-week period during the year to June 2014. Some 63 per cent visit just one such website, while 31 per cent use two or three Group Buying websites. The survey also shows that Group Buyers are more likely than the average Australian to use coupons and shopper dockets, and to feel comfortable providing their credit card details online

CORPORATES
ROY MORGAN RESEARCH LIMITED, GROUPON AUSTRALIA PTY LTD, CATCH-OF-THE-DAY.COM.AU, LIVINGSOCIAL, DEALSDIRECT.COM.AU PTY LTD, SCOOPON.COM.AU PTY LTD, CUDO PTY LTD, SPREETS PTY LTD, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD