Online grocery shoppers are a small but lucrative market

Original article by Roy Morgan
Market Research Update – Page: Online : 15-Apr-19

New research from Roy Morgan shows that Australian grocery shoppers aged 14+ who bought groceries from Woolworths online in the year to December 2018 spent an average of $186 a week, compared to only $103 for those buying from Woolworths’ ‘bricks and mortar’ stores. The same trend is evident for Coles, with grocery shoppers spending $158 at Coles Online in an average week, compared with $97 on average for those shopping at a ‘bricks and mortar’ store. The huge difference in spending patterns between the online and ‘bricks and mortar’ stores is driven by women, who spend far more on average via the online outlet than via the physical store.

CORPORATES
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS

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