Original article by Darren Davidson
The Australian – Page: 25 : 18-Jul-16

Telstra will use its alliance with Olympic Games broadcaster Seven Network to launch a major overhaul of its brand. The telco has developed its rebranding in partnership with creative agency The Monkeys, and will replace its long-running "It’s how we connect" tagline with "Thrive On". Joe Pollard, Telstra’s group managing director of media and marketing, says the new branding is based on the theme that the telco "empowers people to thrive".

CORPORATES
TELSTRA CORPORATION LIMITED – ASX TLS, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, THE MONKEYS PTY LTD, AUSTRALIAN OLYMPIC COMMITTEE, FEDERAL COURT OF AUSTRALIA