Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-16

Roy Morgan Research has announced the May 2016 winners of its monthly Customer Satisfaction Awards in Australia. Soul Pattinson took out top spot in the Chemist/Pharmacy category for the fourth consecutive month, with a customer satisfaction rating of 92 per cent. It was just ahead of Guardian Pharmacy (91 per cent), My Chemist (90 per cent) and Chemist Warehouse (also 90 per cent). Roy Morgan data shows that people aged 50+ are substantially more likely than those under 50 to shop at a chemist in an average four weeks. They also tend to be more satisfied than younger customers – a tendency which goes some way towards explaining the customer satisfaction success of Soul Pattinson and Guardian Pharmacy. For both of these chains, the 50+ demographic comprises over 60 per cent of their customer traffic in an average four weeks.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SOUL PATTINSON, GUARDIAN PHARMACY, MY CHEMIST PTY LTD, CHEMIST WAREHOUSE, DISCOUNT DRUGSTORES PTY LTD