Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-16
A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who intend to buy a new car in the next four years rose by 100,000 to 2,302,000 in the six months to June 2016. The survey also shows that the number of people who intend to buy a new car in the next 12 months has risen by 60,000 over this period, to 628,000. Jordan Pakes of Roy Morgan Research notes that 74,000 new car intenders are considering buying a Toyota, while 70,000 are considering a Mazda.
CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, FORD MOTOR COMPANY AUSTRALIA LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, GM HOLDEN LIMITED, HONDA AUSTRALIA PTY LTD