Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jul-16

A Roy Morgan Single Source survey has found that 49 per cent of Australians aged 14+ who own a mobile phone agree with the statement "I know how to find the best deal". This rate is almost the same among pre- and post-paid users. However, consumers who agree that they know how to find the best deal spend an average of seven per cent more for their post-paid and 25 per cent more for their pre-paid service per month than mobile owners who do not think they have value-seeking skills. Meanwhile, 66 per cent of mobile owners with Virgin (either pre- or post-paid) deem themselves good deal-hunters, ahead of 63 per cent of those with Amaysim and 57 per cent of those with Vodafone.

CORPORATES
ROY MORGAN RESEARCH LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, ALDIMOBILE, TELSTRA CORPORATION LIMITED – ASX TLS