Original article by Darren Davidson
The Australian – Page: 23 : 25-Jul-16

GroupM is expected to allocate more of its advertising spending commitment to Australia’s free-to-air TV networks, after favouring YouTube in 2015. The Nine Network’s share of the media buying group’s TV budget has been reduced, while the Ten Network has secured a guaranteed share of 25 per cent, compared with between 23 and 25 per cent in 2015. Industry executives note that that digital platforms such as YouTube are under scrutiny over issues such as viewability and audience measurement.

CORPORATES
GROUPM COMMUNICATIONS PTY LTD, WPP GROUP PLC, YOUTUBE INCORPORATED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, FACEBOOK INCORPORATED, THINK TV, IPG MEDIABRANDS