Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Jul-16

A Roy Morgan Single Source survey, which was carried out in the year to March 2016, has found that 40.7 per cent of Australians aged 14+ named New South Wales as a potential domestic destination they would like to visit on holiday within the next two years. This compares with 41.9 per cent in the year to March 2015. Of the state’s six regions, preference for the Murray Riverina, Southern NSW, North Coast, Sydney Surrounds – North, and Sydney Surrounds – South as potential holiday destinations has seen moderate year-on-year growth, while interest in the Country and Outback region is stable. Meanwhile, the Southern NSW and North Coast regions are particularly attractive to high-value visitors (those who spend at least $200 per person per night).

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