Why T. Rowe Price likes outdoor advertising

Original article by Jessica Sier
The Australian Financial Review – Page: 29 : 28-Jul-16

APN Outdoor has benefited from renewed interest in out-of-home advertising, with its share price gaining more than 160 per cent in the last year. T Rowe Price’s Randal Jenneke says the growing shift from static to digital billboards is driving the strong growth in outdoor advertising. He notes that digital technology allows advertisers to target difference markets depending on the time of day. T Rowe Price is increasing its exposure to APN Outdoor, while UBS has also lifted its holdings in both APN Outdoor and oOh!media.

CORPORATES
APN OUTDOOR GROUP LIMITED – ASX APO, OOH!MEDIA LIMITED – ASX OML, T ROWE PRICE GROUP INCORPORATED, JUNKEE MEDIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, ALDI STORES SUPERMARKETS PTY LTD

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