Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Sep-16
Guzman y Gomez has won the Roy Morgan Research Customer Satisfaction Award for July 2016 in the category of Quick Service Restaurants. It had a customer satisfaction rating of 92 per cent among Australians aged 14+ who ate there in an average four weeks during the year to July. Grill’d was second with a customer satisfaction rating of 90 per cent, followed by Pizza Capers (88 per cent). Meanwhile, analysis of Quick Service Restaurant satisfaction by Roy Morgan’s Food Segments shows that 68 per cent of people in the "Take-it-aways" category visit a quick-service restaurant in an average four-week period, making them the most likely of the seven food segments to do so.
CORPORATES
ROY MORGAN RESEARCH LIMITED, GUZMAN Y GOMEZ PTY LTD, GRILL’D PTY LTD, PIZZA CAPERS, OPORTO PTY LTD, McDONALD’S AUSTRALIA LIMITED, SIZZLER RESTAURANTS AUSTRALIA LIMITED, CHICKEN TREAT (AUSTRALIA) PTY LTD, HUNGRY JACK’S PTY LTD