Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that 30 per cent of Australians aged 14+ have a preference for drama in their weekday after dinner media, ahead of comedy (26 per cent), action and adventure (20 per cent), news (17 per cent), sports (10 per cent) and music (nine per cent). Television is still the dominant media after dinner, preferred by almost three in five Australians. Analysis by age shows that drama is the most popular among the 35-49 and 50+ age groups, while it ranks second among those aged 25-34 and fourth among those aged 14-24.

CORPORATES
ROY MORGAN RESEARCH LIMITED