Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-16

Roy Morgan Research CEO Michele Levine appears on podcast "The Daily" to discuss how public opinion polls are carried out, in the wake of an online Essential poll which showed that 49 per cent of Australians support a ban on Muslim immigration. Levine notes that the Essential poll uses an online panel, whereas Roy Morgan uses face-to-face interviews and telephone surveys in order to ensure that its polls represent an accurate cross-section of Australians. She adds that a Roy Morgan poll in 2015 found that just 28 per cent of Australians opposed Muslim immigration.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MORGAN POLL, ESSENTIAL RESEARCH