Original article by Max Mason
The Australian Financial Review – Page: 11 : 13-Oct-16

Social media giant Twitter will stream the 2016 Melbourne Cup live to a global audience via a revenue-sharing arrangement with the Victoria Racing Club. The Seven Network will supply Twitter’s live coverage, which has attracted Sportsbet and AAMI as sponsors. Twitter has previously secured live streaming rights to some US National Football League matches, and it is keen to gain more sports broadcasting rights. Seven will also offer streaming coverage of the Melbourne Cup.

CORPORATES
TWITTER INCORPORATED, THE EMIRATES MELBOURNE CUP, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, SPORTSBET AUSTRALIA, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, VICTORIA RACING CLUB LIMITED, FACEBOOK INCORPORATED, SINGTEL OPTUS PTY LTD, ENGLISH PREMIER LEAGUE, NATIONAL FOOTBALL LEAGUE, NATIONAL BASKETBALL ASSOCIATION