Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-16

A Roy Morgan Single Source survey has found that 7.0 per cent of Australians aged 14+ watched motorcycle racing on TV in the year to June 2016, compared with 10.3 per cent in the year to June 2012. The proportion of male viewers who watch motorcycle racing has fallen from 15.8 per cent to 11.1 per cent, while the proportion of female viewers has declined from 4.9 per cent to 3.1 per cent. The survey also shows that 56.8 per cent of people who compete in motorbike racing themselves also watch the sport on TV, while 29.9 per cent of motorbike owners and 34.0 per cent of people who intend to buy a motorbike in the next 12 months watch the sport on TV.

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ROY MORGAN RESEARCH LIMITED, J BOAG & SON LIMITED, BUNDABERG RUM COMPANY, RED BULL AUSTRALIA PTY LTD, GENOVESE COFFEE