Original article by David Swan
The Australian – Page: 21 : 18-Nov-16

Seven West Media CEO Tim Worner has told the Screen Forever conference that social media sites’ advertising viewership figures should be subject to a similar independent measurement system as TV networks. His comments have coincided with Facebook’s revelation of further flaws in its metrics which resulted in more of its audience data being incorrectly reported. Meanwhile, Think TV CEO Kim Portrate has stressed that Australian TV audience metrics have been independently audited for 16 years.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, FACEBOOK INCORPORATED, THINK TV