Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Nov-16

As detailed in Roy Morgan’s latest State of the Nation report, Australia’s online shopping market is now worth an estimated $41.3billion per year. In the 12 months to September 2016, the Cross-Platform Audiences for Fairfax’s three leading mastheads were all more likely than average to shop online – and spent more when they did. The result is that Fairfax readers contribute far more than their fair share to the online shopping market. Some 21% of Australians (aged 14+) read the "Sydney Morning Herald" in print and digital, but this audience contributes 33% of all money spent online. Likewise, 15% read "The Age", but 20% of online shopping dollars come from them. Meanwhile, 7% read the "Australian Financial Review", but their value to the online shopping market is almost double, at 13%.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, THE STORE