Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Feb-17

The Australian Digital Inclusion Index, which is powered by Roy Morgan Research’s Single Source survey, includes three key elements: internet Access, Ability and Affordability. Nationally, Australia scored 52.1 on Affordability in the 12 months to September 2016 (up from 51.2 in March, but still below the level of 53.5 in 2014). However, a clear divide exists between capital cities and the rest of the country. Overall, Australia’s State capitals together scored 54.6, compared with 47.5 for the 36 per cent of the population living outside those six cities. Overall, capitals average 6.5 points higher for Affordability than the rest of their State – and the larger the State, the larger the divide. Sydney is the most affordable place in Australia for internet with a score of 57.3 – almost 10 points higher than the rest of NSW (47.5).

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