Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Mar-17

A Roy Morgan Single Source survey has found that 26% of Australians aged 14+ (5.2 million people) consumed cordial at least once in an average four weeks during the year to December 2016. This compares with 34.9% (6.2 million people) in the year to December 2009. While Cottee’s remains the leading cordial brand, it is now consumed by 1.8 million people in an average four weeks, down from 2.4 million in 2009. In contrast, consumption of Bickford’s has risen by 125 per cent, from 622,000 consumers in any given four weeks to just over 1.4 million.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COTTEE’S, BICKFORD’S AUSTRALIA PTY LTD, GOLDEN CIRCLE LIMITED, SCHWEPPES AUSTRALIA PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS