Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Mar-17

A Roy Morgan Single Source survey has found that of the 22% of Australians aged 14+ who take at least one domestic flight with Qantas during the year, 87% own a smartphone and 76% own a tablet computer – both above the national ownership rates of 80% and 65% respectively. However, while these millions of passengers will likely be carrying a compatible device on board, only 60% currently use any of Qantas’s three new in-flight entertainment providers: Foxtel, Netflix and Spotify. Some 33% of Qantas domestic flyers watched Foxtel in the last four weeks, including its streaming options Go and Play, while 32% watched Netflix and 22% listened to Spotify.

CORPORATES
ROY MORGAN RESEARCH LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, SPOTIFY LIMITED