Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Mar-17

A Roy Morgan Single Source survey has found that 5.1 million Australians aged 14+ read or looked into an Aldi catalogue in the year to December 2016. Aldi’s weekly catalogue reach surpassed that for Coles (4.9 million) and Woolworths (4.8 million) for the first time in 2016. Readership of Aldi catalogues has now grown for three consecutive years, up 28 per cent over the period from four million Australians a week in 2013. IGA’s catalogues also gained readers from 2013 to 2015 but declined in 2016. The survey also shows that 52 per cent of Woolworths’ catalogue reach leads to a sale (up from 48 per cent in 2013), just ahead of 50 per cent for Coles (up from 46 per cent). Aldi’s reader-to-shopper conversion rate is unchanged over the period at 38 per cent, while IGA’s has grown from 36 to 37 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, IGA