Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Mar-17

The latest data from the Roy Morgan Holiday Tracker survey shows that 13.5 million Australians aged 14+ (68.3% of the population) take at least one holiday in an average 12-month period. Booking.com is now the most widely used travel agent, with 9.3% of the population (just over 1.8 million holiday-goers) using it at least once in the year to December 2016. Flight Centre (9.0%) is the second-most popular, while relative newcomer Airbnb (4.8%) is in third position. Flight Centre was the most popular agent (9.4%) when Roy Morgan’s last travel agent findings (for June 2015) were released, well ahead of Booking.com (5.8%) and Wotif.com (5.2%). However, Flight Centre maintains a healthy lead as the travel agent more Australians would consider using next time they take a holiday (23.4%, virtually unchanged from 23.6%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, BOOKING.COM (AUSTRALIA) PTY LTD, AIRBNB AUSTRALIA PTY LTD, WOTIF.COM HOLDINGS LIMITED, TRIVAGO, EXPEDIA AUSTRALIA PTY LTD, HOTELS.COM LP, HELLOWORLD LIMITED – ASX HLO