Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-17

In a fast-changing world, automotive leaders need an "early-warning" system to pinpoint which brands are most at risk – and when. The automotive revolution represents a clear and present threat to incumbent businesses that rely on traditional business models, so early warnings are essential to survival. The Roy Morgan Risk Profiler provides an "early-warning" for brands that face the most risk. Along with Roy Morgan’s integrated suite of products, led by Helix Personas and the automotive industry-targeted Roy Morgan Future Tracker, Roy Morgan provides the solutions businesses are looking for to maintain and grow their market share.

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