Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Apr-17

A special Roy Morgan Snap SMS Poll has found that 63% of Australians would pay more for a "Zero Emissions" car like Tesla, including 100% of 18-24yr olds and 72% of 25-34yr olds. The results were consistent around Australia, with significant majorities in all states – both regionally (62%) and in capital cities (62%), and both genders – women (65%) and men (61%) saying they were willing to pay more for a "Zero Emissions" car. The poll was conducted on 17 March 2017) in conjunction with the Roy Morgan State of the Nation Report 27 – Focus on Australia’s Automotive Industry.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TESLA INCORPORATED, FORD MOTOR COMPANY, GENERAL MOTORS CORPORATION