Nine ‘stretched to the limit’ on cricket rights

Original article by Vesna Poljak
The Australian Financial Review – Page: 17 : 3-May-17

Nine Entertainment Company CEO Hugh Marks says cricket coverage is still important to the Nine Network, but he concedes that the group can only afford to pay so much for the broadcasting rights. Marks adds that unlike sports such as AFL and NRL, cricket does not have a fixed scheduled each year and matches are often affected by the weather. He also says Nine must start delivering a return on its investment in other sports.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NINE NETWORK AUSTRALIA LIMITED, TEN NETWORK HOLDINGS LIMITED – ASX TEN, BIG BASH LEAGUE, UBS HOLDINGS PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

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