Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Jul-17

A Roy Morgan Single Source survey shows that an estimated 622,000 Australians aged 14+ plan to buy a new car in the next 12 months. Meanwhile, some 2,279,000 Australians intend to buy a new car in the next four years – down from a record of 2,490,000 in February, but almost 15,000 higher than in 2016. Roy Morgan Research’s Automotive Account Manager, Rob Heneghan, says analysis using the Helix Personas segmentation shows that one of the biggest drops in buying intention has been amongst the most affluent groups, Leading Lifestyles, which traditionally makes up the largest portion of new car intenders.

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