Original article by James Thomson
The Australian Financial Review – Page: 29 : 24-Jul-17

Australian advertising expenditure for 2016-17 is expected to slightly exceed the total of $A7.12bn for 2015-16, according to Standard Media Index. The outdoor advertising sector has recorded the biggest growth, with spending up 7.9 per cent to $A863.5m in 2016-17, while expenditure on programmatic digital advertising rose by 67.3 per cent to $A337.7m. Meanwhile, advertising expenditure by the retail sector increased by $A90.1m, while government spending on advertising was down $A92.2m.

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