Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Aug-17
Roy Morgan Research has released the latest Australian Magazine Readership report for the 12 months to June 2017, showing that 10 of Australia’s 15 leading titles increased their print readership over the past year. A total of 12,470,000 Australians aged 14+ (62.6 per cent) now read print magazines, which is virtually unchanged from a year ago (down only 0.1%). The withdrawal of major publishers from audited circulation results for magazines last year means Roy Morgan’s readership results are the only truly independent measure of magazine performance now available. "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 3,755,000 per issue (up 7.3 per cent). Meanwhile, nine of Australia’s leading 10 magazine ranked by cross-platform audiences retain a significantly larger readership via their print editions than their digital offerings.
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ROY MORGAN RESEARCH LIMITED, BAUER MEDIA AUSTRALIA PTY LTD