Original article by Max Mason
The Australian Financial Review – Page: 22 : 14-Aug-17

A survey of 2,000 Australians by Deloitte has found that 90 per cent of respondents are not willing to pay for news due to the wealth of content that is available online for free. However, the sixth annual Media Consumer Survey also found that the issue of "fake news" is a concern for 65 per cent of respondents. Meanwhile, the survey shows that the proportion of respondents who cite social media as a primary news source has fallen from 18 per cent to 14 per cent, while 53 per cent of respondents rated television advertising as having either a high or medium influence on their purchasing decisions.

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DELOITTE TOUCHE TOHMATSU LIMITED, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ