Small energy retailers ahead of majors on customer satisfaction

Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Sep-17

A Roy Morgan Single Source survey has found that overall satisfaction with electricity retailers has fallen over the last four years by 1.8% points, to 63.4% in July 2017. The current satisfaction leader among the 10 largest electricity retailers is Red Energy with 74.5% (an increase of 6.4% points since 2013), followed by Simply Energy on 71.4% (up 9.1% points). The two largest electricity retailers (based on domestic consumer numbers) have below-average satisfaction, with Origin Energy on 62.3% and AGL on 61.3%; both are currently below their 2013 satisfaction levels. Meanwhile, satisfaction with gas retailers has improved by 1.6% points since 2013 to 65.0%, with the greatest gains from Simply Energy (up 14.6% points to 73.8%), and Lumo Energy (up 9.4% points to 74.6% and now the market leader). Among the four largest gas retailers, Alinta, Origin and Energy Australia have shown some improvement in satisfaction since 2013, but all four currently remain below the industry average.

CORPORATES
ROY MORGAN RESEARCH LIMITED, RED ENERGY PTY LTD, SIMPLY ENERGY, LUMO ENERGY AUSTRALIA PTY LTD, KLEENHEAT GAS PTY LTD, ALINTA ENERGY (AUSTRALIA) PTY LTD, ORIGIN ENERGY LIMITED – ASX ORG, ENERGYAUSTRALIA PTY LTD, AGL ENERGY LIMITED – ASX AGL

Leave a comment