YouTube improved on ads boycott: Google

Original article by Max Mason
The Australian Financial Review – Page: 15 : 27-Sep-17

Google-owned YouTube has implemented a number of measures in the wake of revelations that clients’ advertisements had been displayed alongside objectionable video content. The controversy prompted a boycott of YouTube by leading Australian and global brands. Google Australia and New Zealand MD Jason Pellegrino says the company has worked with advertisers to address the issue. The new measures include a requirement that a video must be viewed at least 10,000 times before it starts to generate advertising revenue.

CORPORATES
GOOGLE INCORPORATED, GOOGLE AUSTRALIA PTY LTD, YOUTUBE INCORPORATED, GM HOLDEN LIMITED, KIA MOTORS AUSTRALIA PTY LTD, NESTLE AUSTRALIA LIMITED, VODAFONE HUTCHISON AUSTRALIA PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, FOXTEL MANAGEMENT PTY LTD, AUSTRALIA POST, NBN CO LIMITED, WAL-MART STORES INCORPORATED, PEPSICO INCORPORATED, STARBUCKS COFFEE COMPANY LIMITED, AT&T CORPORATION, VERIZON COMMUNICATIONS INCORPORATED

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