Original article by Max Mason
The Australian Financial Review – Page: 15 : 27-Sep-17
Google-owned YouTube has implemented a number of measures in the wake of revelations that clients’ advertisements had been displayed alongside objectionable video content. The controversy prompted a boycott of YouTube by leading Australian and global brands. Google Australia and New Zealand MD Jason Pellegrino says the company has worked with advertisers to address the issue. The new measures include a requirement that a video must be viewed at least 10,000 times before it starts to generate advertising revenue.
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