Google’s blues: Elton John sings titan’s tune to calm advertisers

Original article by Darren Davidson
The Australian – Page: 1 & 4 : 28-Sep-17

Google has declined to comment on the cost of hiring Sir Elton John to perform at its annual Brandcast marketing event in Sydney, although industry sources suggest that the British music legend would have commanded a six-figure fee. Meanwhile, Google Australia and New Zealand MD Jason Pellegrino has conceded that the last year had been challenging for the digital giant. Advertisers boycotted its YouTube video-sharing site over the placement of ads alongside objectionable content, while Google has attracted scrutiny over tax avoidance, fake website traffic and the dissemination of fake news.

CORPORATES
GOOGLE INCORPORATED, GOOGLE AUSTRALIA PTY LTD, YOUTUBE INCORPORATED, MEDIA FEDERATION OF AUSTRALIA, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, EUROPEAN COMMISSION, ALPHABET INCORPORATED, THE COCA-COLA COMPANY, TOYOTA MOTOR CREDIT CORPORATION

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