Original article by Max Mason
The Australian Financial Review – Page: 16 : 23-Oct-17

Seven West Media is expected to announce at least eight new TV shows at its annual "upfronts" on 27 October. The media group will also reveal plans to offer targeted advertising on the live streaming versions of its TV channels, which will allow viewers to see ads based on their preferences. The "addressable television" product will be launched with Seven’s coverage of the 2017 Rugby League World Cup. Meanwhile, Twitter will expand its live coverage of the Melbourne Cup Carnival in a deal with Seven and the Victoria Racing Club.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, TWITTER INCORPORATED, VICTORIA RACING CLUB LIMITED