Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Oct-17
A Roy Morgan Single Source survey has found that The Athlete’s Foot had Australia’s most satisfied shoe store customers in August 2017 with a customer satisfaction rating of 87.1%, an increase of 3.9% on a year ago. Close behind are Spend Less Shoes with a customer satisfaction rating of 85.9% and Williams The Shoemen on 83.9% – both of these shoe stores improved their customer satisfaction ratings from a year ago. Roy Morgan Research CEO Michele Levine says achieving high customer satisfaction results is a vital metric for retail businesses looking to maximise customer retention in an increasingly competitive marketplace, and the arrival of giant US retailer Amazon is set to add further pressures for existing retailers.
ROY MORGAN RESEARCH LIMITED, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, SPENDLESS SHOES PTY LTD, WILLIAMS THE SHOEMEN