Original article by Roy Morgan
Market Research Update – Page: Online : 21-Jan-20
The Athlete’s Foot has won Roy Morgan’s Shoe Store of the Month award for November 2019, with a customer satisfaction rating of 84%. The Athlete’s Foot has won seven straight monthly satisfaction awards since winning its first award for 2019 in May. It had a comfortable lead over both Williams (74%) and Spendless Shoes (71%) in November. Roy Morgan CEO Michele Levine says that The Athlete’s Foot has been rewarded for maintaining stable customer satisfaction ratings over the past three years, in an industry that is experiencing considerable fluctuations in satisfaction levels. Its satisfaction rating of 84% is only down 2% compared with three years ago. This is in contrast to Williams on 74%, which has decreased 10% over the same period, and Spendless Shoes on 71%, dropping 16%. The customer satisfaction ratings have been taken from the Roy Morgan Single Source survey, compiled by in-depth face-to-face interviews with over 50,000 Australians each year in their homes.
ROY MORGAN LIMITED, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, WILLIAMS SHOES, SPENDLESS SHOES PTY LTD